In 1983, Steve Jobs famously envisaged the dawn of mobile apps by announcing “It would be a little like a record store, where software would be downloaded over phone lines.”
Interestingly, many people today are more likely to use their vinyl copy of Pink Floyd’s The Final Cut from 1983 than log in to the language–learning app or free–to–play game they downloaded just last month. In this article, Gareth Dunlop discusses the startlingly low statistics behind app usage and retention.
Click the link below to read the full article and discover:
- which types of apps have the best and worst abandonment performance
- why, when it comes to apps, the product is the marketing
- the ‘moments of truth’ where an app’s UX is disproportionately important.