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Fathom

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Online understanding

Background

Fathom is a user experience consultancy which works with agencies and organisations to improve online performance.

For organisations who demand high–performance and profitable customer experiences, through user–centred design we create rich profitable solutions and inclusive experiences that help our clients sell more, improve efficiency, reduce costs, enhance marketplace position, increase customer satisfaction, ward off competitive threat and build brand.

We believe that insight drives performance, and that by intimately knowing both user needs and organisational requirements, we can mitigate risk and drive predictable growth for clients.

Formed in 2011, our core service areas focus on:

We are fully independently owned and operated, allowing us to provide completely impartial service. Typically we work alongside agencies with whom our clients may already have relationships, work with internal client teams, or help our clients go to market to find the best agency for a particular challenge.

Our specialist team of experts is privileged to work alongside some of the most forward–thinking and ambitious organisations of varying sizes and across many sectors throughout Ireland, the UK and further afield.

People

Gareth Dunlop

CEO & Founder

Gareth Dunlop

Following 15 years of direct commercial experience helping businesses use the Internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the web by seeing the world from the perspective of their customers.

Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media. Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (Fáilte Ireland, SOCITM, SPAR, DHL, Post Office UK, BBC) on Internet strategy and best practice.

A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on Internet related matters. As well as speaking regularly for University of Ulster, Digital Marketing Institute, Irish Internet Association, Irish Times and Sure Skills, he has guest lectured for UCD, DCU and DIT. He occupies regular columns in SiliconRepublic.com and Business Eye magazine.

Andrew McCrea

User Experience Planner

Andrew McCrea

With 11 years’ digital marketing, consultancy and project management experience spanning across online travel and digital agencies, Andrew joins Fathom with a wealth of experience and success in delivering commercially focussed creative online solutions.

Previously Commercial Manager at ActivityBreaks.com and a Digital Consultant at Tibus and Being Online, and more recently Digital Director at Mammoth, Andrew has spearheaded a multi–award winning digital team within one of Ireland’s largest brand engagement agencies. Andrew’s agency experience has seen him deliver projects for clients such as Bank of Ireland, talkSPORT, Queen’s University Belfast, Grafton Recruitment and ICON PLC.

A keen blogger, commenting on a range of UX and Digital Marketing topics – Andrew is an expert commentator for Smart Insights, contributing regularly to one the UK’s leading Digital Strategy websites.

Marie–therese McCann

UX Lead

Marie–therese McCann

With over 12 years industry experience and a First Class Hons in Interactive Multimedia Design, Marie–therese has held various roles within the digital sector during her career. In her role at Fathom she now leads the delivery team, developing the roles of those within it and ensuring projects are properly structured and delivered on time and to budget.

After a university placement in Intel Dublin, Marie–therese’s career formally began as a Front End Designer & Developer within Eyekiller and MadebyMint, and progressed onto Senior UX Designer in Etain and Head of Digital Creative in Mammoth.  Since joining Fathom, Marie–therese has had immense experience shaping UX projects for clients such as Permanent TSB, Police Service of Northern Ireland, Vita Liberata and Tesco Mobile.

In her spare time, Marie–therese organises & hosts the local meet up Ladies that UX Belfast,  a part of the global group that encourages women within the industry to get together monthly, help mentor each other and discuss how user–centred design and its application is progressing within the community in Northern Ireland.

Sophia Bradley

UX Designer

Sophia Bradley

Having recently recently graduated in Digital Interaction Design from The University of Dundee, Sophia has already worked closely with startups in helping them create unique, customer focused user experiences.

Sophia has a deep understanding and appreciation of the user–centred design process and is involved in all aspects of the UX design development in many of Fathom’s projects.

Matt Jamison

UX Researcher

Matt Jamison

Matt has worked as a psychology advisor in the tech industry since 2014, specialising in cognitive psychology; emotional analytics; and heuristics. He has previously worked with clients such as Mondelez, Unilever, Red Bull Media, and Cisco to implement psychologically–validated methods of research, analysis and reporting. Matt has a strong passion in the research of human decision making and enjoys the influence this research has on how we design better and more inclusive user and customer experiences.

Michelle McFadden

Content Strategist

Michelle McFadden

Michelle started her career in legal drafting as a legal consultant for Mercer and has worked in a variety of sectors including policy and project work within local government, research work in the charitable sector, and document review for Allen & Overy. She is a partner in Colophon Editorial and has worked for HMICFRS, the Care Quality Commission and the International Financial Reporting Standards Foundation in editorial and report writing coaching roles. 

Michelle’s background as an editor, proofreader and writer has convinced her of the need to make business communication focused, clear and direct. In Fathom, Michelle has provided content for clients such as Tesco Mobile, Police Service of Northern Ireland and NHS Scotland.

Jonah McLachlan

UX Designer

Jonah McLachlan

Jonah recently graduated from the Edinburgh Napier University with a 2:1 in Web Design & Development (UX) and has gained over four years commercial experience. With expertise in user experience design, Jonah’s agency experience has seen him work on projects for clients including firmus energy, Suki Tea, Capita, Simon Brien and Gymnastics Ireland. He is passionate about understanding the needs of users and proactively looks for ways to improve the user experience for apps, websites and services.

Jim Morrison

UX Designer

Jim Morrison

Jim is currently studying a Bachelors in Interaction Design at Ulster University. With a background in information management, digital marketing, SEO & web analytics, Jim has a passion for user driven design & digital content. In Jim’s spare time as an experienced freelancer in web and graphic design, he has created numerous brands and developed user experiences on various projects, as well as lecturing part–time in Creative Media at Northern Regional College.

Andy Robinson

Marketing and UX Research Associate

Andy Robinson

Andy, currently completing the final year of his Master’s in Marketing at Queen’s University Belfast, is working with Fathom on an internship in 2018.

With a keen interest in branding, consumer behaviour and data–driven strategy, Andy assists the team across the strategic planning and implementation of its various marketing activities.

In addition, Andy is also exploring the implications for user–centred design for VUI technology, as the topic of his final year dissertation. By combining desk research with customer insight and experience mapping, the project aims to uncover rich insights and practical implications for ensuring user–centricity around this emerging technology; better equipping designers to tackle the challenges of VUI design projects in the future.

Gerard Curry

Associate – Events Manager

Gerard Curry

Gerard has over 10 years events industry experience running business conferences, training workshops, seminars and roadshows initially through his own company Eventure and more recently contracting his services out to run events on behalf of other client companies.

Specialising in the Digital and Communications sectors he has worked with many local companies and business development organisations including, Ionology, Linkubator, Tibus, Digital Marketing Institute, University of Ulster, Chambers of Commerce, Institute of Directors, the BBC, UTV, Belfast Telegraph.

Finán O’Donoghue

Associate – UX Analyst

Finán O’Donoghue

Finán has nearly 20 years of experience in helping large businesses bridge the gap between humans and technology. Having fulfilled Senior Analyst roles in organisations such as Vodafone, KBC, Vhi, Liberty Insurance and Bank of Scotland, he brings a large breadth of experience to our Enterprise clients. His particular focus lies in the implementation of UX process, its efficient integration with project delivery methodologies, other systems and helping clients adapt to putting their customers at the heart of their IT and web development activities.

Memberships

To ensure that we are informed with the latest thinking we are actively involved in leading membership organisations.

We carefully select best of breed membership organisations both locally and globally, to ensure that we are up to date on all matters related to statistics, research, best practice, internet theory and digital strategy.