“By encouraging us to focus on the user and leading us through some processes to help us establish user priorities and expectations, Fathom were instrumental in helping us devise a successful digital strategy which retained the key strengths of the monthly magazine and married them with the real–time immediacy of online publishing.”
”What impressed us most about Fathom was their ability to challenge our students about the importance of thinking like a customer. That really helped make the theory real.”
Postdoctoral Research Fellow
Dublin City University
We have worked with Fathom for over five years now, and they have contributed signficantly to in–class training and also to curriculum development. We have found them peerless in their knowledge of the theory and practise of UX design.
Digital Marketing Institute
”Fathom conducted one of the most inspiring sessions we’ve ever experienced on the course. The very latest thinking they brought us left our marketing postgraduate class buzzing.”
Dublin Institute of Technology
”For over five years now Gareth has spoken regularly on the subject of User Experience at our eMarketing events throughout the country. He always brings great insight and practical advice, delivered professionally with a nice sprinkling of humour. We rate him as one of the foremost thinkers on the subject on the island.”
Internet Marketing Unit Manager
“With offices in Belfast and New York, it is essential for us that we provide our customers and user with international–class in–game UX. We were delighted to source talent and quality of work in Ireland that stands shoulder to shoulder with anything we’ve seen on either side of the Atlantic. We’re already looking forward to working with Fathom again.”
”Fathom were brilliant at understanding the complexity of our organisation, asking really important questions and helping simplify our message to a range of eclectic customers and stakeholders. They made us aware of key audiences that were so close to us we hadn’t realised how much we needed to prioritise them on our website. What’s more, working with them was good fun, meaning that the relationship between us, Fathom and our web agency was always cordial and professional. We have recommended them to many of our partners and continue to do so.”
Irish Council of Churches
”Fathom Principal Gareth Dunlop has lectured on Digital Strategy and User Experience on our Diploma and E–Commerce courses since 2009 and student feedback has been consistently exceptional. We rate him very highly and he is one of the leading thinkers on his subjects of expertise.”
General Manager and Director
Irish Times Training
“Loud Mouth Media enjoys working with Fathom on mutual client projects because Fathom’s services allow our customers to make the best of the campaigns we manage for them. Loud Mouth ensures a steady stream of relevant web traffic, and Fathom’s customer journey planning and conversion rate optimisation allows our mutual clients to enjoy maximum commercial success online.”
CEO & Founder
Loud Mouth Media
“When looking at possible designs for our new website, Fathom’s scientific and analytical process helped us to focus on user goals; guiding us towards solutions that will offer the browser a straightforward experience whilst delivering optimal conversion rates.”
The Merchant Hotel
“We first engaged with Fathom when we started looking at building our new website. We wanted to represent the voice of the customer and people throughout the organisation within the designs of the new website. We found them to be a great partner in the build and design of our new website not only researching our customers for CX but also helping us translate that into a revolutionary UX for a Irish Retail banking website.
Fathom have become an integral part of both our online and digital innovation roadmaps, allowing us to fully understand and implement the requirements of our customer for both emerging products and technologies. What has been most surprising for us is that as a small company themselves they understand and are able to work in an agile manner that can often be very difficult when dealing with larger multi–departmental sign–off organisations like us.”
”Fathom led the Presbyterian Church in Ireland through a very important web project, constantly reinforcing the central role the user should play in our thinking and planning. The outcome is a significantly restructured website, built around the needs of our core user groups, looking outwards rather than inwards. Throughout, Fathom were also aware of the softer side of the project and worked hard to communicate thoroughly with all of the departments involved. This project simply would have proved impossible without Fathom’s highly professional and relational approach. That’s what makes Fathom the company it is – a company we are looking forward to working with in the future.”
Presbyterian Church in Ireland
”PSNI engaged Fathom with the purpose of developing and delivering a new website for the organisation with a key objective of improving community engagement alongside driving certain areas of demand through the new platform such as crime reporting. In order to do this they needed to deliver collaboratively with our branding and web agencies (Genesis and Engage), work alongside a wide range of internal stakeholders to understand how the site would support operational policing and glean insight from the wider community to understand how the website could best serve them. They also needed to have an in–depth understanding of many of our operational processes. The site has only been live for six months and already has met or exceeded all of its identified KPIs. Fathom’s role in helping us to fully understand customer and user needs, and working alongside our various partners was central in achieving this.”
Head of Communications
“SiliconRepublic.com delivers the best Irish tech journalism on the web serving a user base across the globe. Fathom helped us to deliver a solution which served the needs of those users, made life easier for our journalists and enabled us to continue to get the most from search engines. We would have no hesitation in recommending them for large, complex web projects involving a lot of moving variables.”
Fathom really made us look at the project from a different (and more meaningful) perspective. We needed to be so much more conscious of the user experience and especially the user journey than we had been in the past. As we worked through the project with them, we had quite a few ‘eureka’ moments along the way!
By applying this added level of statistical logic to our new website build, we are much more confident that this new informed and objective approach will pay dividends.
”Fathom brought great value to our product development in two key areas. Firstly they really helped us to think hard about the importance of information hierarchy and content structure. And secondly they enabled us to produce the most efficient user journeys by taking us through a task analysis process. Feedback from our users on the changes they recommended has been universally positive.”
”Fathom’s excellent advice is helping us become an organisation which has a much more strategic, resonant and interactive relationship with supporters – enabling us to lift even more people out of poverty.”
Fathom and Continuum took a strategic approach to converting our commercial aims and objectives into a user–focused design project that has proven in a short period of time to have made a significant contribution to our online e–commerce results.
Project Delivery Manager
”Fathom quickly understood us, recognised the dynamics in our marketplace, and continue to challenge us to keep our digital marketing efforts (SEO, PPC, social media, email) strategically focussed on the key tenets of supporting pre–sales and generating warm enquiries. They worked closely with us and our design and development agency The Web Bureau to ensure that digital marketing activity was closely integrated with our business needs. I have personally recommended Gareth and his team to at least a dozen of my contacts and friends in the business, over the last year or so. I will continue to recommend them.”
In 2017, our UX partners at Fathom carried out an invaluable series of remote and moderated usability tests of our discovernorthernireland.com website. Testing with users closely aligned to our personas, Fathom worked hard to design and execute tests aimed to uncover user–driven behavioural insight into the key issues with our site.
The tests got to the heart of the experience for users from exploring overall site navigation, to the travel research experience, through to the ease of use of functional tools on the site, from saving and sharing itineraries and trips. Fathom’s research and subsequent prioritised recommendations document, enriched with video highlights, have given us clear guidance as to key areas of focus and attention with regards to fresh look at design, as we embark on a future website strategy. We look forward to working with Fathom again to keep user–insight and experience at the centre of our digital roadmap as we move forward into implementation.
“As the market becomes increasingly seduced by what technology can do, less and less attention is being paid to how the customer might wish to use technology. Fathom fills this gap with a relentless focus on the user experience and all effort directed to how that experience can be made better.”
Professor of Marketing
Department of Marketing, Entrepreneurship and Strategy
“User Experience is a fundamental element of the Venuebooker offering and we knew we could only entrust it to the very best. From day one, Fathom brought knowledge, enthusiasm and results to the project; they are the best we’ve seen in the industry. The result is a world class UI and a stronger focus on our customers than we had previously.”