Websites must be effective, and always connected to the user’s needs. All too often organisations and companies get swept up in a wave of the wow factor when measuring website performance. The razzle dazzle of a website quite simply doesn’t cut the mustard when it comes to effectiveness – the customer’s ability to complete tasks and their satisfaction must be front and centre of their website experience.
In this article we explore:
- The pitfalls of being swayed by ‘prettiness’ and awards
- The role conversions, customer satisfaction, completed actions, leads, sales and enquiries play in website performance
- Why we must park the ego in web design
Read, What’s the biggest compliment you can pay a website?, first published by Gareth Dunlop 10.06.2014