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The customer is always right

The customer is always right

Websites must be effective, and always connected to the user’s needs.  All too often organisations and companies get swept up in a wave of the wow factor when measuring website performance.  The razzle dazzle of a website quite simply doesn’t cut the mustard when it comes to effectiveness – the customer’s ability to complete tasks and their satisfaction must be front and centre of their website experience.

In this article we explore:

  • The pitfalls of being swayed by ‘prettiness’ and awards
  • The role conversions, customer satisfaction, completed actions, leads, sales and enquiries play in website performance
  • Why we must park the ego in web design

Read, What’s the biggest compliment you can pay a website?, first published by Gareth Dunlop 10.06.2014

By Suzie McAneney

Associate – Content Marketing

Suzie has been using words to inform, inspire and persuade for over a decade.

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