Leading car manufacturing, elite fashion and successful construction firms share a common approach to ensuring design performance. Those that lead in these industries deliver effective design by engaging in a multi–faceted, meticulous process, founded on extensive prototyping, obsession over detail, and a commitment to peer and user feedback. It is this fixation on detail, aligned to user needs that enables luxury brands in the car, fashion and construction industries to consistently design and build such beautiful products that also perform to meet user needs.
In this article we explore:
- The necessity for a three–pronged approach that considers all three aspects of high–performing design; functional, aesthetic and experience
- How a commitment to prototyping in various forms across all industries increases the chances of product success
- The specific challenges that the digital industry faces when it comes creating high–performance design
Read The danger of pushing design decisions downstream, first published by Gareth Dunlop 10.12.2016 >>