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Need for speed

Need for speed

“The relationship between speed, usability and trust has never been stronger.” The role of speed in product design should not be underestimated, users love when their user journey is shortened or when they reach their desired destination quicker. Google has mastered this concept over the past few decades ensuring that not only do users receive the information they require, but by anticipating their needs.

In this article we explore the role of speed in product design and consider:

  • Google’s ruthless pursuit of getting users to the content they want as quickly as possible 
  • The relationship between speed, usability and user trust 
  • What this means for UX process and culture

Read Google is better at making your content usable than you are, first published by Gareth Dunlop 10.11.2017 >>

By Suzie McAneney

Associate – Content Marketing

Suzie has been using words to inform, inspire and persuade for over a decade.

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