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Creating content to the letter

Creating content to the letter

Simplicity and clarity always prevail in the world of content creation. Why is it that creating concise copy always takes longer to develop and approve than something lengthier?

In this article we explore this sentiment in the world of web and consider:

  • The history and commentary behind drafting shorter copy
  • Why users want simplicity and stripped back content
  • Real life customer examples and its impact on conversion

Read I was going to write a shorter letter but I didn’t have time, first published by Gareth Dunlop on 10.02.2016 >>

By Suzie McAneney

Associate – Content Marketing

Suzie has been using words to inform, inspire and persuade for over a decade.

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