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Fathom

Cover all design bases

Cover all design bases

Design requires a 360⁰ approach.  Every element of the design must be sketched, visualised, conceptualised and deemed appropriate for the user, before it enters the real world.  Put quite simply, good design doesn’t ‘just happen’.  The aesthetics, functionality and experience must all be considered collaboratively for a great piece of work to come to fruition.

In this post you’ll discover:

  • What the digital world can learn from its fashion, car and construction design counterparts
  • Why the commitment to prototyping is essential
  • How the experience design process should look

Read Gareth’s blog on The danger of pushing design decisions downstream first published December 2016 >>

By Gareth Dunlop

CEO & Founder

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

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