With the closure of high streets across the UK and Ireland, consumer behaviour is undoubtedly undergoing some changes. For some businesses, more people using the digital marketplace offers either a great opportunity or a daunting new challenge. Now more than ever, online user experience is going to be a big differentiator in the choices customers make.
In this article, we discuss how Ecommerce revolves around empowering users to complete a set of tasks. There are four task–based components that need to be built into any successful Ecommerce website, regardless of the company’s size or industry:
- Understanding the tasks users want to complete
- Enabling users to find what they’re looking for
- Motivating users to complete tasks
- Helping users to complete tasks easily