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The value of UX

The value of UX

The Second Law of Thermodynamics tells us that the universe tends towards entropy. If I
were to speculate how a potential First Law of Product Development might read, it would be
something similar. Entropy in this case might be manifested as the loss of what was
originally desired, intended or agreed; intent or vision dissipated across meetings, through
processes and the myriad communications in the journey from inspiration to mediocrity.

What UX as a distinct discipline can contribute is to first define where value is created
between the business goals and user needs, to articulate it, and thereafter to protect and
maximise it.

Continue reading Entropy of value, first published by former Fathom UX Director Rick Monro
on 25.01.2017.

By Andy Robinson

UX Research & Marketing Executive

Andy delivers Fathom’s marketing and content activities, and provides insight–driven results for our clients as part of our research team.

Read more about Andy

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