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Design early, design often

Design early, design often

For decades now, luxury car brands build full–size clay models of the car being designed before going near production. 

In the fashion industry, the design process involves pencil–sketching, full–colour drawings, fabric choices and then the actual making of a toile.

In construction, buildings are frequently initially sketched with pencil, then developed
in 2D on a software package, often then rendered in 3D with colours added, and
then mimicked in various lighting and urban / rural settings.

The challenge for the digital industry is clear. Continue reading The danger of pushing design decisions downstream, first published by Gareth Dunlop on 10.12.2016.


By Gareth Dunlop

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

View more insights by Gareth

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