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It doesn’t matter what I think about your website

It doesn’t matter what I think about your website

There’s a question that UX professionals frequently get asked by prospective clients:

“So what do you think of our site?”

Whether you’re a salesperson, a designer, a researcher or a project planner, when you hear this question you immediately feel pressure to prove the value of your expertise. After all, you’re trying to build a case for UX, which typically has less ‘visible’ outputs to showcase than traditional design work (try making a robust research report look as tempting as a flashy homepage with over–the–top – yet unnecessary – interactions).

But instead of starting into an expert teardown and invoking all the impressive heuristics and design–thinking rhetoric, experience tells us that you should resist.

Because it doesn’t matter what you think.

Continue reading It doesn’t matter what I think about your websitefirst published by Gareth Dunlop on 10.10.2015.


By Gareth Dunlop

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

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