Get in touch

+44 (0) 28 9099 2882
deeper@fathom.pro

Fathom

Differentiation: The content strategist’s secret weapon

Differentiation: The content strategist’s secret weapon

“We are a customer–focused solutions–provider working in partnership with our clients to create win–win scenarios in the marketing sphere.” Sound familiar?

Whether you’re procuring a CRM platform or insuring a new car, as a customer in 2019 you are often surrounded by an abundance of choice and a greater abundance of very same–ish marketing rhetoric.

In this article, Gareth Dunlop points out that the companies that usually win our business are the ones that talk about the specific needs we as customers have, that they uniquely solve.

Click the link below to discover why a focus on differentiation in your online copy is:

  • good marketing
  • what the user wants
  • what often closes the sale.

Read Content strategy must focus on differentiators, first published June 2013.

By Gareth Dunlop

CEO & Founder

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

Read more about Gareth

View more insights by Gareth

Would you like to read more of our insights regularly?

Receive our monthly insights newsletter
straight to your inbox

Latest from the blog

Our latest views and ideas

Our Cookie Policy

Find out more I accept

Like most websites, ours uses cookies to make sure you receive the best experience possible. These cookies are safe and secure and do not store any sensitive information. To continue, please accept the use of cookies.