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Words change the world

Words change the world

Words are the driving force of the web, and other forms of media supplement and complement them. The largest video website in the world is also the second most popular search engine in the world. YouTube knows that they deliver video on demand, and that words are the currency by which it works.

In this post you’ll discover:

  • the key difference between the worlds of online and offline marketing
  • the two tools of interactivity
  • how Net–a–Porter used words to double the number of people buying their handbags online
  • how Pioneer increase the number of people going to their website goal page from the product page.

Read Gareth Dunlop’s thoughts on Words write a thousand pictures, first published November 2011.

By Gareth Dunlop

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

View more insights by Gareth

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