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Context is everything

Context is everything

 In the world of experience design, it is difficult to think of a design influence more important than context of use.

Context provides many of the essential clues about the type of experience the product user desires – or, indeed, needs – and how designs are constructed as a result.

In this post you’ll discover:

  • how context influences everyday experiences like dining out
  • why context determines what problems we need to solve
  • how context guided the design of an app to combat alcoholism
  • the only reason adults go to McDonalds.

Read Gareth Dunlop’s thoughts on Context humanises the design experience, first published May 2016

By Gareth Dunlop

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

View more insights by Gareth

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