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Context is everything

Context is everything

 In the world of experience design, it is difficult to think of a design influence more important than context of use.

Context provides many of the essential clues about the type of experience the product user desires – or, indeed, needs – and how designs are constructed as a result.

In this post you’ll discover:

  • how context influences everyday experiences like dining out
  • why context determines what problems we need to solve
  • how context guided the design of an app to combat alcoholism
  • the only reason adults go to McDonalds.

Read Gareth Dunlop’s thoughts on Context humanises the design experience, first published May 2016

By Gareth Dunlop

CEO & Founder

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

Read more about Gareth

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