The great chasm remains between the popularity of the term UX and the quality of websites we endure on a daily basis. How can it be that many agencies evangelize UX as part of their pitch yet the standard of websites remains so, well, so–so?
I wonder if we don’t believe in experience design as much as we claim. Or perhaps we only believe in it to the point where it doesn’t suit us to believe in it any more.
In this post you’ll learn
- How we know Blondin believed in UX
- The difference between believing and *believing*
- What we must leave at the door to truly serve the user
- What a wheelbarrow has to do with all of this?
