Strategy

Superior user and customer experiences help to sell more, improve efficiency by closely integrating marketing activities, reduce costs, enhance marketplace position, increase customer satisfaction, ward off competitive threat and build brand. We help our clients connect strategic, integrated consistent experience design to competitive advantage.
Service areas include:
- Vision setting
- Benchmarking
- Digital strategy
- Online marketing integration
- Content strategy, audit and planning
- Competitive and comparative reviews
- KPI identification
Why Fathom?
- Expertise: For nearly two decades our senior people have been helping organisations of all sizes do better business online
- Knowledge: Because we constantly invest time both in the theory of user–centred design, and learning from our commercial experiences, our knowledge in the field is advanced.
- Real–world results: Not only do we immerse ourselves in the latest thinking and best practice, we constantly apply it to real–life challenges, delivering real–life solutions
- Quality: We take massive pride in the quality of our work. The majority of our new business comes from referrals; we succeed when our clients succeed
- Service: Different clients are at varying stages of online maturity, and we understand that. Our project management methodologies ensure that we provide you with the support you need, when you need it
What next?
Pick up the phone or drop us an email. The first consultation is always no–obligation and free of charge, and we’re always looking for an excuse to put on the kettle.