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What users want

What users want

Bringing together users and technology in theory should be a happy union. In an ideal world users should be able to achieve what they want to do in a digital setting. Unfortunately, this is not always the case.

In this article we delve into this topic and explore:

  • The role of the designer and their responsibility in creating a digital interface
  • Demonstrate why ‘ease of use’ must always be prioritised from both a user and commercial point of view
  • Why we must always remember who we are designing for

Read How to bridge the gap between people and technology, first published by Jonah McLachlan on 29.04.2019 >>

By Suzie McAneney

Associate – Content Marketing

Suzie has been using words to inform, inspire and persuade for over a decade.

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