“The relationship between speed, usability and trust has never been stronger.” The role of speed in product design should not be underestimated, users love when their user journey is shortened or when they reach their desired destination quicker. Google has mastered this concept over the past few decades ensuring that not only do users receive the information they require, but by anticipating their needs.
In this article we explore the role of speed in product design and consider:
- Google’s ruthless pursuit of getting users to the content they want as quickly as possible
- The relationship between speed, usability and user trust
- What this means for UX process and culture