Feeling the effects of Zoom–overload? Is fatigue and brain fog setting in due to excess screen time? Can’t cut through the noise of communication apps to get what you need? Whilst these all feel like ‘2021 issues’, information overload is nothing new. Ultimately, our brains decide what we pay attention to and is something that is inextricably linked to design performance.
In this article, we explore this notion and cover:
- What ‘selective attention’ means and discover its roots in psychology
- What this means for UX design
- Why putting the principles of reducing information overload can make our interfaces more satisfying and easy to use