Get in touch

+44 (0) 28 9099 2882


The value of UX

The value of UX

The Second Law of Thermodynamics tells us that the universe tends towards entropy. If I
were to speculate how a potential First Law of Product Development might read, it would be
something similar. Entropy in this case might be manifested as the loss of what was
originally desired, intended or agreed; intent or vision dissipated across meetings, through
processes and the myriad communications in the journey from inspiration to mediocrity.

What UX as a distinct discipline can contribute is to first define where value is created
between the business goals and user needs, to articulate it, and thereafter to protect and
maximise it.

Continue reading Entropy of value, first published by former Fathom UX Director Rick Monro
on 25.01.2017.

By Andy Robinson

Andy was a UX Researcher with Fathom until July 2021, when he moved on to take up a role at Rapid7.

View more insights by Andy

Like to read more of our insights regularly?

Receive our monthly insights newsletter straight to your inbox.

To prove you’re a human please rewrite the following into the box below.

Latest from the blog

Our latest views and ideas

Our Cookie Policy

Find out more I accept

Like most websites, ours uses cookies to make sure you receive the best experience possible. These cookies are safe and secure and do not store any sensitive information. To continue, please accept the use of cookies.