Get in touch

+44 (0) 28 9099 2882
deeper@fathom.pro

Fathom

Keeping content alive

Keeping content alive

 The old joke back at school was that your Da had to sell the TV to be able to afford a video recorder. You wouldn’t dream of buying a car but not being able to fuel it, or run a business but not be able to service your customers. We understand that buying the car or starting the business is just the start, and they will run into terminal disrepair after a while if they aren’t maintained and reviewed.

In the same way, we need to see content published on the web as a process which needs servicing once it is live. That servicing involves reviewing it on a periodic basis to ensure that it is up to date, still accurate and still relevant.

Read more

By Gareth Dunlop

Gareth formed Fathom in 2011 and has been in the business of design performance for over two decades.

View more insights by Gareth

Like to read more of our insights regularly?

Receive our monthly insights newsletter straight to your inbox.

To prove you’re a human please rewrite the following into the box below.
kv1mw6ba

Latest from the blog

Our latest views and ideas

Our Cookie Policy

Find out more I accept

Like most websites, ours uses cookies to make sure you receive the best experience possible. These cookies are safe and secure and do not store any sensitive information. To continue, please accept the use of cookies.