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Fathom

Insight and dialogue

Christine’s journey to the world of UX

Christine’s journey to the world of UX

By Christine McDowell
Ten ways you can avoid sucking at UX

Ten ways you can avoid sucking at UX

By Gareth Dunlop
Don’t let metrics get the better of you

Don’t let metrics get the better of you

By Suzie McAneney
I gave you everything you ever wanted; wasn’t what you wanted

I gave you everything you ever wanted; wasn’t what you wanted

By Gareth Dunlop
How to win friends and influence people in your organisation

How to win friends and influence people in your organisation

By Suzie McAneney
The gift to see ourselves as others see us

The gift to see ourselves as others see us

By Gareth Dunlop
UX Bites: #14 ‘From temporary design trends to timeless design principles’ – Video and Q+A

UX Bites: #14 ‘From temporary design trends to timeless design principles’ – Video and Q+A

By Suzie McAneney
Why all roads must point to the customer journey

Why all roads must point to the customer journey

By Suzie McAneney
Time for software designers to take diversity seriously

Time for software designers to take diversity seriously

By Gareth Dunlop
Don’t leave digital design decisions to chance

Don’t leave digital design decisions to chance

By Suzie McAneney
Design thinking first, design doing second

Design thinking first, design doing second

By Gareth Dunlop
The joys of being wrong

The joys of being wrong

By Suzie McAneney
UX Bites by Fathom: #13 ‘The True ROI of UX – Convincing internal stakeholders’ – Video and Q+A

UX Bites by Fathom: #13 ‘The True ROI of UX – Convincing internal stakeholders’ – Video and Q+A

By Suzie McAneney
Wow factor is not a design strategy

Wow factor is not a design strategy

By Gareth Dunlop
Need for speed

Need for speed

By Suzie McAneney
Iconic icons and senseless symbols

Iconic icons and senseless symbols

By Gareth Dunlop
The theory of excellent e–commerce UX

The theory of excellent e–commerce UX

By Martin Byrne
Google Analytics: The metrics of excellent UX

Google Analytics: The metrics of excellent UX

By Charlotte Tracey

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