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Design understanding


Gareth Dunlop

CEO & Founder

Gareth Dunlop

Gareth established Fathom in September 2011 to advise companies on how to get the most from the web by seeing the world from the perspective of their customers.

Prior to this, Gareth had 15 years of direct commercial experience helping businesses use the internet more effectively. He was MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. From 2002 to 2009, he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland which was then  sold to UTV Media.

Since 1996, he has advised blue–chip clients in Ireland, UK and Europe (AIB, Three, DHL, BBC and the NHS) on design strategy and best practice. Gareth is a former Board Member of the Irish Internet Association, and Chairman of He writes and lectures extensively on internet–related matters. As well as speaking regularly for Ulster University, Digital Marketing Institute, and Irish Times, he has guest lectured for UCD, DCU and DIT. He occupies regular columns in and Business Eye magazine.

When he’s not running the Fathom ship, Gareth can be found refereeing rugby matches, travelling with his family to watch rugby matches and watching rugby matches on TV.

Gareth's recent projects


Bringing Flender to new audiences

How we helped Flender

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