Get in touch

+44 (0) 28 9099 2882


Design understanding


Charlotte Tracey

UX Analyst

Charlotte Tracey

Charlotte specialises in using quantitative research and user insights to deliver optimisation strategies for a range of organisations. She’s worked in both public and private sector organisations. She began her career working in research for cultural and non–profit organisations such as Tate Modern and National Trust focusing on digital projects before moving into the world of retail. She has previously worked for brands with a focus on e–commerce flows like Cotton Traders and JD Sports, helping them deliver an improved mobile experience to their users. Most recently, she has worked for BPP Holdings, a professional education provider based in Manchester as a Conversion Rate Optimisation Specialist, developing personas and optimising their internal application system. 

After recently relocating back to Northern Ireland, Charlotte enjoys checking out the local music scene in Belfast and visiting local museums and galleries.

Charlotte's recent blogs

Our Cookie Policy

Find out more I accept

Like most websites, ours uses cookies to make sure you receive the best experience possible. These cookies are safe and secure and do not store any sensitive information. To continue, please accept the use of cookies.