Charlotte specialises in using quantitative research and user insights to deliver optimisation strategies for a range of organisations. She’s worked in both public and private sector organisations. She began her career working in research for cultural and non–profit organisations such as Tate Modern and National Trust focusing on digital projects before moving into the world of retail. She has previously worked for brands with a focus on e–commerce flows like Cotton Traders and JD Sports, helping them deliver an improved mobile experience to their users. Most recently, she has worked for BPP Holdings, a professional education provider based in Manchester as a Conversion Rate Optimisation Specialist, developing personas and optimising their internal application system.
After recently relocating back to Northern Ireland, Charlotte enjoys checking out the local music scene in Belfast and visiting local museums and galleries.