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Design understanding


Andrew McCrea

UX Strategist

Andrew McCrea

Andrew, our UX Strategist, has been working in commercial and project management roles in the digital industry for over 14 years. Before he came to Fathom, Andrew held the role of Digital Director at Mammoth, Digital Consultant at Tibus and Commercial Manager at boutique online travel company, Activity Breaks. Andrew’s agency experience, including his years at Fathom, has seen him lead, deliver and provide value for multiple high–profile client projects and relationships, including AIB, Queen’s University Belfast, TalkSPORT, Kingspan, Three, Tesco and ICON PLC to name but a few.

Outside of Fathom, when not supporting the Gunners (Arsenal) he’s gunning for his next long–distance running personal best. Andrew likes to stay connected to the local UX, CX and digital marketing scene, ‘sharpening his saw’ by attending and contributing to a number of peer–led events, workshops and meet–ups.

Andrew's recent projects


Improving the digital journeys for 48’s customers

How we helped 48


Helping the PSNI to become leaders in digital strategy

How we helped PSNI

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